I took this photo and created this post in 2021 while I was Brand Coordinator at Blackberry Farm. The post received over 15k likes on Instagram. That was the most number of likes on a post at the time and that record still stands.
Graphic I created for internal distribution to employees for a holiday party while I was the Visual Specialist at Haverkamp Properties. (Click to view larger)
Website that I designed from scratch for a new wine bar. I created the site map, took all images, and wrote all copy with intention to SEO. (Click to view larger)
A new drink I photographed using studio lighting at a restaurant in New York. I created all the content while I was the social media manager.
One of my personal goals while social media manager was to incorporate more trending content. This is a screenshot from a reel I created using CapCut. I jumped on the audio and meme while it was still viral, which garnered 8.8k views (our previous record was 2.8k).
Images I captured for Saint Urban Wine Bar in New York. My content consistently received more likes and engagement than the previous visuals they used.
This is a monthly email I wrote and designed for Blackberry Farm, then sent through MailChimp to an audience of 200+ subscribers. (Click to view larger)
I loved compiling analytics and figuring out what resonated the most with our audience on social media (puppies were often a hit!) . Through my diligence the main Instagram account for Blackberry Farm gained 40k followers in one year.
Instagram post teasing the launch of the new wine bar. I created all the social media for this business, and before the grand opening I had earned 3.5k loyal, highly engaged Insta followers.
Flyer for new housing units I designed for a real estate company in Iowa. Thousands of these flyers were distributed digitally and physically, contributing to us completely booking all units ahead of schedule. (Click to view larger)
Image and post I created for Blackberry Farm Design. In the first year that I managed this Instagram account, it experienced 250% growth (industry standard is 5% at the most).
Graphic I created for a restaurant group in NY. I also created a Meta ad campaign with this visual to raise awareness about the giveaway.
One of my tasks while Digital Content Specialist with the Tully's Restaurant Group was photographing all the items on their menu. I shot hundreds of dishes and incorporated these professional shots into my social media plan.
I updated the content on this website every week to enhance our brand visibility and engagement. (Click to view larger)
Photo and insta post I created, which led to the wine bar completely selling out of cheese trays the first week that they were available.
Promotional flyer I designed for a real estate company. It was distributed across the state to more than 10k viewers.
Photographing for Saint Urban in New York was always a fun challenge, as the chef didn't want to waste food so I had mere seconds to shoot each item in the kitchen before it was taken out to the guest.
Instagram story I designed as part of the annual event launch at Blackberry Farm, a world-renowned hotel and resort. I spearheaded the event launch and we quickly sold out.
Teaser post I created for the launch of the wine bar. We didn't want to fully reveal the design choices and interior layout, so I took close-up shots of some of the more unique details.
Map I created for multi-property real estate company, highlighting nearby attractions. (Click to view larger)
Another tactic I employed while Digital Content Specialist was incorporating more interactive posts. These performed especially well on Facebook, where we received hundreds of comments on some posts.
I redesigned the Blackberry Farm Brewery website to include a new page about food offerings. This included arranging photoshoots with an outside resource, working with our copywriter, and coordinating with multiple project stakeholders. (Click to view larger)
Graphic I created for the opening of the wine bar.